Startup Advice: Methods of Increasing your Video Engagement as a Start-Up

Even after years of service, video marketing continues to be a great method of promoting products and services, especially for start-ups which are just getting their marketing campaigns started. However, there’s a disadvantage to video marketing, which is that you are trying to reach an audience in an ecosystem that is already saturated by an incredibly large amount of videos meant to promote businesses and services.

Therefore, in this article, backed by a couple of interesting facts from a Website Builder infographic (link) , we will attempt to outline some of the main methods of increasing your video engagement as a start-up.

When correctly applied, this tip is bound to skyrocket your audience, as using video in order to boost your social media marketing campaigns is bound to have a positive impact on your audience engagement. After all, rather than reading a 2-page article on the products and services offered by a start-up, a potential buyer would rather watch a one minute video. However, note that this doesn’t mean dedicating your entire social media activity to posting promotional videos. Things are a bit more complex than that, and this isn’t a bad thing at all. After all, no start-up has enough resources to create video after video. Posting one video every couple of weeks and adequately promoting it is bound to bring your social media page a boost.

2.       Provide value

The main purpose of a video is to provide value to the viewer. If the video fails to do that, then chances are that it won’t end up being successful, which is a negative aspect. Instead, all videos need to provide the best content for the viewer. Try to be unique and bring something new to the market! This way, the videos will quickly get picked up, shared and then hopefully become viral. Because of this aspect, you also need to be consistent. Putting one video every few months will likely not be enough, therefore, depending on your strategy, try to aim at one video every two weeks at least. While the effort might seem a bit big at first, in the long run, it’ll definitely be worth it, especially if you see video sharing websites as good mediums of promotion.

3.       Use all tools that video sharing websites offer

For instance, in the case of YouTube, there are a couple of cool tools that you can definitely use, such as the annotations to give users even more information, or help them access various links. Apart from this aspect, don’t be afraid to add a YouTube widget onto your blog. Every click and every view counts! Your highest paying customer or an investor might be hiding behind the 523rd click

4.       Understanding conversion information

To end things, we will outline a couple of statistics which will surely serve as an encouragement to any start-up willing to try out video marketing. With this in mind, one third of retailers have managed to increase their conversions by 91% with the help of a video; personalized videos can end up increasing email conversions by 500%; shorter videos of under 30 seconds have an 89% conversion rate; a 5 star rating on a video is correlated with a 3.76% conversion rate, over 276% more when compared to a video that is only rated one star.

5.       Invest in the quality of your video

Currently, there are many ways to go about creating a video. You can film yourself, create a digital video, or even shoot an advertisement.  The sky’s the limit! Depending on your niche, try your best to avoid limiting yourself to the same type of video, and always invest in quality. Your message may be the best on the market, yet if there isn’t an efficient way of sending it across through a well-designed and well-filmed video, a lower number of people will end up seeing it. Therefore, the best choice is to hire someone with video creation experience, capable of crafting high-quality videos for all to see. While this may affect start-up budgets at first, unlike text, video has a much higher chance of going viral.

Based on everything that has been outlined so far, by taking these methods into consideration, chances are that you will considerably increase your conversion rates, and of course, the number of followers, and potential profit in the long run. However, one of the most important tips is to avoid sticking to one advertising method alone. Try to use a little bit from all of them for maximum efficiency. While the workload may be higher at first, this is bound to pay off in the end.